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TripAdvisor and false reviews: the case of the homeless accommodation in Scotland
The Bellgrove Hotel is a refuge for homeless placed in Glasgow, Scotland. In the real life it is a scraped, decaying building with bars on the windows. In the virtual TripAdvisor life thanks to enthusiastic and out of control reviews the Bellgrove Hotel turned itself into a luxury hotel with a fictitious pict...
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DayBreakHotels.com: a new Italian start up for daytime rooms and services booking
A new Italian start up called DayBreakHotels.com is a portal totally dedicated to the main Italian cities best hotels daytime services and rooms booking. This daytime booking platform, concerning not only rooms and suites, but meeting rooms and SPA too, it offers many advantages both for clients and affili...
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Mobile world, empowered campaign and the Google hotel mobile marketing
Mobile world is becoming the new frontier for travels and search engine Google know it well. To show how crucial is becoming mobile advertisement to grow revenues, Google is going to extremes on empowered campaigns about hotel mobile marketing using the international hotel chain Starwood Hotel & Resort no...
Booking Online @en
TripAdvisor and false reviews: the case of the homeless accommodation in Scotland
The Bellgrove Hotel is a refuge for homeless placed in Glasgow, Scotland. In the real life it…
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TripAdvisor acquires Tiny Post: is it the new frontier of micro advertisement?
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TGcom news: a 3000 for 10 positive reviews
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How deep is the international crisis: are booking portals affected too?
It seems that the international economic crisis is affecting tourism sector too. There are lots of indications…
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New taxes and international crisis: a hard challenge for Italian hoteliers
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Misleading advertising: the good fortune of Tripadvisor?
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TripAdvisor's alert and the latest rankings
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Top of the standings with very few reviews? Yes, you can with Tripadvisor
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Hotel Marketing
DayBreakHotels.com: a new Italian start up for daytime rooms and services booking
A new Italian start up called DayBreakHotels.com is a portal totally dedicated to the main Italian…
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Mobile world, empowered campaign and the Google hotel mobile marketing
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Wi-fi internet: free connection or with fee one? How hotels manage it
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Misleading advertising: the good fortune of Tripadvisor?
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Top of the standings with very few reviews? Yes, you can with Tripadvisor
March 12, 2013
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